When running ad campaigns on Google (or Bing), it is important that you build your landing page with mobile visitors in mind. You’re targeting people who are using their phones to reach you, so you need to make sure the landing page looks and works great on mobile devices.
Measuring the quality of calls requires an investment in process and tracking but can yield strong improvements in performance that we have found time and again to be well worth the effort.
Google Ads allows you to create two types of call campaigns: call-only and click-to-website. Each type has its own strengths and weaknesses depending on your goals, but when done right, we believe click-to-website campaigns are best for most businesses trying to generate phone calls.