We have 10+ years of experience connecting families facing addiction with accredited drug rehabs
We manage hundreds of thousands of dollars per month in pay-per-click advertising for drug rehabs and alcohol addiction treatment centers. No other PPC managers know this industry like we do.
in the addiction and alcoholism treatment industry, allowing you to tightly control your budget and get the highest return on investment for your marketing dollars. This makes PPC ideal for drug abuse treatment programs and alcohol rehabs. However, if your pay-per-click Google AdWords or Bing Ads campaign is not expertly managed, you’ll burn up your budget on website clicks that don’t turn into phone calls, or on phone calls from people who aren’t the right fit for your program.
because ads are in response to an immediate need. In the case of drug rehab, it means the searcher is asking for help right then, and the advertiser is in a perfect position to answer that call for help. Better PPC Management has years of experience developing and managing complex PPC campaigns for drug rehab centers designed to keep your phones ringing with highly-qualified inquiries so you can keep your beds filled while maintaining a healthy waiting list.
Eliminating irrelevant paid clicks such as those who aren’t financially qualified, those who are looking for free assistance, or those looking for something else entirely (e.g. people searching for celebrity, wildlife, or spinal rehab).
Keeping call quality high by carefully tracking call data to continuously optimize your campaign. We use your records of which calls were qualified and which resulted in admits; and your phone operators’ call-quality rating to learn which keywords bring in the best results so we can spend your money wisely.
Integrating your PPC campaign with your CRM or database systems. We make sure your data about admits and call quality is actually used to improve your results and save you money.
Building, split-testing, and hosting fast-loading landing pages that convert rehab visitors into qualified callers.
Making your phone ring with qualified calls from people seeking treatment.
Tracking each click and keyword to see:
Ensuring click quality with our proprietary list of over 100,000 negative keywords developed over 10+ years of working in the drug rehab industry.
With over ten years experience in behavioral health, we make your dollars go further from day one. Unlike some companies where you’ll spend time and money educating them on your category, our experience eliminates the learning curve. We know how to maximize your PPC investment by targeting the right keywords for your business and avoiding the typical pitfalls that most companies run into.
Our industry position managing millions of dollars of rehab budget per year allows us to test and innovate new strategies that keep our clients ahead of the curve and leave the competition scratching their heads.
Many addiction treatment centers pay for keywords like “rehab” – and end up paying thousands of dollars per week on searches for the latest celebrity that checked into rehab, an athlete doing injury rehab, or on searches for things like “stroke rehab” or “physical therapy rehabilitation.” Give it a try – type “Rehab Addict” (the name of a popular television show about fixing houses) into Bing, and see how many drug rehab facilities show up in the search results. This doesn’t happen to our clients.
from people looking for “free rehab” or “Medicaid” subsidized rehab. Yet, type “free rehab” into Google or Bing and see how many paid ads come up for addiction treatment programs that are going to waste time and money telling people, “Sorry, we don’t offer free rehab.” Is your program showing up for searches like these?