Your PPC performance is about to get Better

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Is 30% to 60% of your PPC budget being wasted?

Probably! We see waste or unmet potential of 30 to 60% in account after account.

Would you like to get more performance for your money?

Call us. You’ll save 30% to 60% within 90 days.

We’ve done it for dozens of clients with over $78M in ad spend and we’ll do it for you.

Hard to believe you could save that much?

Move the sliders or select an example to see how small optimizations compound into large savings.

Example 1 Example 2
Cost/Click From $10 to $9 No Change
Conversion Rate (Call to Quality Call) From 10% to 11% From 10% to 12%
Conversion Rate (Call to Quality Call) From 10% to 12% From 10% to 14%
Close Rate (Quality Call to Admit) No Change From 20% to 25%
RESULT 31.7% Reduction in Cost/Admit
52.6% Reduction in Cost/Admit
Cost Per Click: $10
Conversion Rate (Click to Call): 10%
Conversion Rate (Call to Quality Call): 10%
Close Rate (Quality Call to Admit): 20%

Cost Per Call:


Cost Per Quality Call:


Cost Per Admit:


Client Case Studies

242% increase in calls in 6 months

Remuda Ranch, now Meadows Ranch, Eating Disorder Treatment Center Wickenberg, AZ

270% increase in qualified calls in 60 days for the same budget

Large Residential Rehab, 100+ Bed Residential Rehab

625% Increase in Qualified Calls in 90 days

Stem MD, National Stem Cell Therapy , Physician’s Network - Boca Raton, FL

50% Gain in Qualified Calls in 90 Days

Suncoast Rehab Center Addiction Rehab Center, Clearwater, FL

Whatever It Takes – It’s All Included

Landing Pages Included

Landing pages with compelling design and persuasive copy.

Split Testing Included

Continuous split-testing of landing page elements drive long term performance gains that squeeze more results from each dollar spent.

Super Fast Hosting Included

Super fast hosting that drives higher conversion rates, particularly important on mobile devices.


Co-developed with Frederick Vallaeys, from the Google team that created the quality score algorithm and founder of PPC automation platform OPTMYZR.

CRO Included

Conversion rate optimization consulting improves performance for your whole website. Leverage our experience to improve your conversion rate quickly.

SPARC Optimized for Quality

Our proprietary 'SPARC process' provides you with:
qualified leads that convert,
warm callers that convert, &
shoppers that buy more.

Call Tracking

Go beyond ordinary call tracking by following the caller from initial contact through to the final sale.

Call Generation

Need phone calls?
We have years of experience at generating high quality calls.

Leveraging CRM Data

Use your valuable CRM data to bring higher quality leads that move down your CRM pipeline and become sales.

Large Accounts Require Specialists

Large accounts behave very differently. They require specific strategies & experience.

Large Account Focus Enables Stellar Service

We don’t work with small clients, we only partner with high-volume clients who can most benefit from our full-service, specialized approach.

Experience with Large Accounts

With over 78M in managed spend to date, we know how to run large accounts efficiently.

Accuracy at Scale

Automation for safe & efficient control of large budgets, always under the supervision of an experienced account manager. We call this Humane Automation.

Artificial Intelligence

Our focus on quality is the rocket fuel that ad platform AI’s need to shine and produce extraordinary results.

Continuous Improvement

Sit back and watch as your ad copy, landing page conversion rate, CTR, cost per call, & call quality improve month after month.

Experienced Account Managers

We’ll never hand your account off to a junior account manager. The same high-level strategist you speak with will manage your account.

Facebook Leads

Crack the FB Code for affordable leads. Get high quality leads from real people using cutting edge strategies you won’t find anywhere else.

All-Inclusive Service

Whatever it takes to make your campaign a success is included. Whether it is landing pages, split-testing, hosting, or something completely unique.

Large Account Data Optimization

Demographic, geographic, device type, lead quality - data that is too sparse to use on smaller accounts can yield substantial gains in large accounts.

Google Analytics Data Analysis

Identify your best customers and find more like them. Boost performance of AdWords, Bing & Facebook Ads.

Ad Network Partners


Craig is one of the best paid search strategists with whom I've ever had the pleasure of working. His clients should feel assured that they're in great hands when they work with Craig - without a doubt.

Abhilash Patel

Digital marketing executive

I've seen BetterPPC consistently produce immense cost savings in account after account, generating new revenue and profits for clients. Their persistent focus on performance and ROI puts them in a league of their own.

Troy Ireland

CEO - Digital Current

Better PPC and Craig have been a huge part of our organization’s success. I have been an executive for close to 30 years and Better PPC has been one of those amazing business relationships you wish you had more of.

Glen Petcavage

Executive Director at A Life Is Worth Living

We have been working with Better PPC Management for going on 7 weeks and the number of views and conversions on our website has tripled. Over the last three weeks our sales force has been able to turn those conversions into sales, resulting in an increase of around 60%.

Nicholas Thiel

Drug Rehab Industry Executive Director

Thank you for all you have done for me and my company. You made my business successful by working your magic and for 2 years my beds were always full. I would recommend your company to anyone needing the very best in PPC management.

Dr. Lenny Flaum

President/CEO Laguna Beach Recovery

Better PPC is the best PPC management agency we’ve worked with hands down. They’ve saved me lots of money over the years and helped me keep our beds full. I highly recommend them.

Daniel Manson

CEO Elevate Addiction Services

I really appreciate how you helped us take our PPC campaigns to the next level.

Steve Laats

VP of Operations Northpoint Recovery

What We Do

PPC for Large Accounts

Most PPC management companies will give you a junior account rep who may be “certified”, but who lacks real-world experience managing large accounts.

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Lead Generation

Pay-per-click advertising on AdWords and Bing Ads is hands-down the most measurable and cost-effective tactic for client and prospect Lead Generation.

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Phone Call Generation

We specialize in telephone PPC that makes your phone ring with the quality calls that lead to sales.

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Drug Rehab Marketing

Over 10 years of experience and millions of dollars in spend for drug and alcohol addiction treatment centers. Get it right the first time.

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Getting Started is Easy


Receive a complimentary consultation

Discuss your business challenges and goals with a PPC expert who has more than 10 years of experience.


Get a meaningful, measurable written proposal

After reviewing your account and discussing your objectives, we’ll deliver a specific proposal with performance benchmarks we guarantee to hit.


We get to work!

Get Ready to see ROI growth in your first month with us. We'll make exceeding your business goals a reality.


You’ll see the difference almost immediately: better quality leads, lower costs, and higher profits.

Contact Us

About Us

Our Story

We started out at the dawn of pay-per-click advertising as a major player in the cutthroat affiliate marketing industry.

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All-Inclusive Service

All-inclusive means we do whatever it takes to make your campaign a success. Landing pages, split-testing & fast hosting are all included.

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Performance Guarantee

We’ll put in writing how much money we can save you by improving performance, and if we don’t deliver on that promise, there’s no fee.

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Technology & Process

Some PPC management companies prefer to throw darts at the wall. We prefer to use scientific technologies and processes that deliver results.

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Still not convinced? See what sets us apart

Scientific Keyword Evaluation – Our Formula to Success

See Our Formula