We specialize in turning around struggling PPC marketing campaigns.

We’ve managed over $82 million in ad spend, and would love to use that experience to drive sales for your business.

Client Results

The River Source
Residential Rehab Center - Mesa, AZ

604% increase in admissions while lowering cost per admission by 86% in 90 days

The River Source, a residential drug rehab center in southern Arizona, needed Better PPC’s help in order to increase their number of monthly admissions, while lowering their cost per admission. This client had two different locations and offered services tailored towards teens, adult outpatients and adult residential 30 day programs. Because of their stellar reputation as an affordable clinic... Read More »

Remuda Ranch
Eating Disorder Treatment Center - Wickenberg, AZ

242% increase in calls in 6 months

Remuda Ranch, an eating disorder treatment center in southern Arizona, needed Better PPC’s assistance to generate a higher volume of calls for their residential 30 day teen and adult treatment programs. Prior to working together, the client had never activated a PPC campaign. They were relying on outdated methods of lead generation, and they needed someone with proven experience... Read More »

Stem MD
National Stem Cell Therapy Physician’s Network - Boca Raton, FL

625% Increase in Qualified Calls in 90 Days

Dr. Omar Salah, a busy doctor turned entrepreneur, asked Better PPC to generate qualified calls from prospective patients for his multilocation stem cell therapy practice. Prior to working together, Dr. Salah was spending too much time and money managing Google Adwords and was not getting the return to show for it. The learning curve proved to be too steep, and he discovered... Read More »

Suncoast Rehab Center
Addiction Rehab Center - Clearwater, FL

50% Gain in Qualified Calls in 90 Days

Suncoast Rehab Center, a 20-bed, non profit addiction treatment facility in Clearwater, Florida, tasked Better PPC to drive a higher volume of calls, qualified callers and admissions, while focusing on specific geographical regions and addiction treatment use cases. The client already had a well-established referral oriented sales team, an existing relationship with a public relations company and had built up... Read More »

Drug Rehab Facility
100+ Bed Residential Rehab

270% increase in qualified calls in 60 days for the same budget

A residential drug rehab facility tasked Better PPC to increase the quality of their incoming calls and improve their overall return on advertising investment. Before working together, the client was spending too much time with unqualified leads and was not getting the conversions they needed to be successful. Call center morale was low. Their cost per admission was through the roof and they struggled to... Read More »


I've seen BetterPPC consistently produce immense cost savings in account after account, generating new revenue and profits for clients. Their persistent focus on performance and ROI puts them in a league of their own.

Troy Ireland

CEO - Digital Current

Craig is one of the best paid search strategists with whom I've ever had the pleasure of working. His clients should feel assured that they're in great hands when they work with Craig - without a doubt.

Abhilash Patel

Digital Marketing Executive

A Track Record of Success

BetterPPC has been running google ads for over 10 years specializing in phone call and lead generation. We’ve worked with over 50 companies to generate leads and increase sales. We have managed over $82 million in ad spend and generated more than $324 million in sales in the process.

Client Results

270% increase in qualified calls in 60 days for the same budget

242% increase in calls in 6 months


Better PPC and Craig have been a huge part of our organization’s success. I have been an executive for close to 30 years and Better PPC has been one of those amazing business relationships you wish you had more of.

Glen Petcavage

Executive Director at A Life Is Worth Living

We have been working with Better PPC Management for going on 7 weeks and the number of views and conversions on our website has tripled. Over the last three weeks our sales force has been able to turn those conversions into sales, resulting in an increase of around 60%.

Nicholas Thiel

Drug Rehab Industry Executive Director

The 4 Magic Metrics We Optimize for Huge Savings

The 4 Magic Metrics Example 1 Example 2
1. Cost/Click From $10 to $9 No Change
2. Conversion Rate (Call to Quality Call) From 10% to 11% From 10% to 12%
3. Conversion Rate (Call to Quality Call) From 10% to 12% From 10% to 14%
4. Close Rate (Quality Call to Admit) No Change From 20% to 25%
RESULT 31.7% Reduction in Cost/Admit
52.6% Reduction in Cost/Admit

Close Rate (Quality Call to Sale): 20%

Move the sliders or select an example to see how small optimizations compound into large savings.

Cost Per Click: $10
Conversion Rate (Click to Call): 10%
Conversion Rate (Call to Quality Call): 10%
Close Rate (Quality Call to Admit): 20%

Cost Per Call:


Cost Per Quality Call:


Cost Per Admit:


Client Case Studies

242% increase in calls in 6 months

Remuda Ranch, now Meadows Ranch, Eating Disorder Treatment Center Wickenberg, AZ

270% increase in qualified calls in 60 days for the same budget

Large Residential Rehab, 100+ Bed Residential Rehab

625% Increase in Qualified Calls in 90 days

Stem MD, National Stem Cell Therapy , Physician’s Network - Boca Raton, FL

50% Gain in Qualified Calls in 90 Days

Suncoast Rehab Center Addiction Rehab Center, Clearwater, FL

Whatever It Takes – It’s All Included

Landing Pages Included

Landing pages with compelling design and persuasive copy.

Split Testing Included

Continuous split-testing of landing page elements drive long term performance gains that squeeze more results from each dollar spent.

Super Fast Hosting Included

Super fast hosting that drives higher conversion rates, particularly important on mobile devices.


Co-developed with Frederick Vallaeys, from the Google team that created the quality score algorithm and founder of PPC automation platform OPTMYZR.

CRO Included

Conversion rate optimization consulting improves performance for your whole website. Leverage our experience to improve your conversion rate quickly.

SPARC Optimized for Quality

Our proprietary 'SPARC process' provides you with:
qualified leads that convert,
warm callers that convert, &
shoppers that buy more.

Call Tracking

Go beyond ordinary call tracking by following the caller from initial contact through to the final sale.

Call Generation

Need phone calls?
We have years of experience at generating high quality calls.

Leveraging CRM Data

Use your valuable CRM data to bring higher quality leads that move down your CRM pipeline and become sales.

Large Accounts Require Specialists

Large accounts behave very differently. They require specific strategies & experience.

Large Account Focus Enables Stellar Service

We don’t work with small clients, we only partner with high-volume clients who can most benefit from our full-service, specialized approach.

Experience with Large Accounts

With over 78M in managed spend to date, we know how to run large accounts efficiently.

Accuracy at Scale

Automation for safe & efficient control of large budgets, always under the supervision of an experienced account manager. We call this Humane Automation.

Artificial Intelligence

Our focus on quality is the rocket fuel that ad platform AI’s need to shine and produce extraordinary results.

Continuous Improvement

Sit back and watch as your ad copy, landing page conversion rate, CTR, cost per call, & call quality improve month after month.

Experienced Account Managers

We’ll never hand your account off to a junior account manager. The same high-level strategist you speak with will manage your account.

Facebook Leads

Crack the FB Code for affordable leads. Get high quality leads from real people using cutting edge strategies you won’t find anywhere else.

All-Inclusive Service

Whatever it takes to make your campaign a success is included. Whether it is landing pages, split-testing, hosting, or something completely unique.

Large Account Data Optimization

Demographic, geographic, device type, lead quality - data that is too sparse to use on smaller accounts can yield substantial gains in large accounts.

Google Analytics Data Analysis

Identify your best customers and find more like them. Boost performance of AdWords, Bing & Facebook Ads.

Ad Network Partners

Still not convinced? See what sets us apart

Scientific Keyword Evaluation – Our Formula to Success

See Our Formula