BetterPPC is the only service that empowers advertisers with the ability to apply patent pending scientific testing processes to improve their online advertising campaigns through creative copy-testing.

TEST, TEST, TEST
Instead of testing a few ad creatives we enable the advertiser to test and identify the different factors in the ad that influence the performance of the advertising creative. Google™ only allows you the ability to do simple A|B testing. We go much further, instead of testing a few ad creatives we enable the advertiser to test and identify the different factors in the advertising creative that influence the performance of the campaign.

Better, Inc.'s Software & Services
BetterPPC is a hosted copy-testing and optimization platform that enables marketers to easily and rapidly test large numbers of advertising creatives. Through the application of scientific processes, you will dramatically improve the selling effectiveness of your pay-per-click online search marketing campaigns.

BetterPPC's services provide proven expertise in online advertising and marketing. These services are designed to bring our clients a unique understanding of what works and what doesn't in optimizing advertising creatives while effectively lowering the cost of acquiring paying customers.

Easy to Use, Easy to Act Upon
BetterPPC is a web based testing and optimization platform that delivers sophisticated statistical analytics to help marketers determine which factors or elements within an advertising creative that contribute to a successful online advertising campaign. Through our easy to use interface, BetterPPC gives you the ability to optimize your Google™ AdWords™ (Yahoo! Search Marketing coming soon) ad creatives by click-through rate or conversions by giving you complete control over the elements of your offer. Our intelligent monitoring and alert system keeps you abreast of your campaigns to see what offers converts the best.