At
BetterPPC, we strive to develop optimization tools to better serve our
users. We recognize that privacy is an important issue, so we design
and operate our services with the protection of your privacy in mind.
This Privacy Policy outlines the types of personal information we
gather when you use BetterPPC's services, as well as some of the steps
we take to safeguard it.
The following
principles apply to the personally identifying information we ask for
and that you provide. "Personally identifying information" is
information that individually identifies you, such as your name,
physical address or email address.
Data collection
Some
of our services require you to register for an account. BetterPPC asks
you for some personal information in order to create an account
(typically your name, email address and a password for your account)
and we will use that information to provide the service. For certain
services, such as our advertising programs, we may request credit card
or other payment information which are maintained in encrypted form on
secure servers.
When we require
personally identifying information, we will inform you about the types
of information we collect and how we use it. We hope this will help you
make an informed decision about sharing your personal information with
us.
Cookies
Upon
your first visit to BetterPPC, a cookie is sent to your computer that
uniquely identifies your browser. A "cookie" is a small file containing
a string of characters that is sent to your computer when you visit a
website. We use cookies to improve the quality of our service and to
better understand how people interact with us. BetterPPC does this by
storing user preferences in cookies and by tracking user trends and
patterns of how people search. Most browsers are initially set up to
accept cookies. You can reset your browser to refuse all cookies or to
indicate when a cookie is being sent. However, some Google features or
services may not function properly without cookies.
Information sharing
We
do not rent or sell your personally identifying information to other
companies or individuals, unless we have your consent. We may share
such information in any of the following limited circumstances:
We have your consent.
We
provide such information to trusted businesses or persons for the sole
purpose of processing personally identifying information on our behalf.
When this is done, it is subject to agreements that oblige those
parties to process such information only on our instructions and in
compliance with this Privacy Policy and appropriate confidentiality and
security measures.
We conclude
that we are required by law or have a good faith belief that access,
preservation or disclosure of such information is reasonably necessary
to protect the rights, property or safety of BetterPPC its users or the
public.
If you
have an account, we may share the information submitted under your
account among all of our services in order to provide you with a
seamless experience and to improve the quality of our services. We will
not disclose your account information to other people or non-affiliated
companies, except in the limited circumstances described in this Policy
or with your consent.
We may store
and process personal information collected on our site in the United
States or any other country in which BetterPPC. or its agents maintain
facilities. By using our services, you consent to the transfer of your
information among these facilities, including those located outside
your country.
In the event of a
transfer of ownership BetterPPC., such as acquisition by or merger with
another company, we will provide notice before any personally
identifying information is transferred and becomes subject to a
different privacy policy.
We may
share aggregated information with others. Examples of this include
optimal search phrases or how many users clicked on a particular ad
component.
Information security
We
take appropriate security measures to protect against unauthorized
access to or unauthorized alteration, disclosure or destruction of
data.
We restrict access to your
personally identifying information to employees who need to know that
information in order to operate, develop or improve our services.
Updating your information
We
provide mechanisms for updating and correcting your personally
identifying information for many of our services. For more information,
please see the help pages for our service.
Links
Optimized
ads developed by BetterPPC are typically deployed by Google™ over whom
BetterPPC exercises no control. Google™ and other sites may place their
own cookies on your computer, collect data or solicit personal
information.
Changes to this Policy
Please
note this Privacy Policy will change from time to time. We expect most
such changes to be minor, but there may be changes that are more
significant. Regardless, we will post those changes on this page and,
if the changes are significant, we will also provide a more prominent
notice. Each version will be noted at the top of the page. Prior versions of this Privacy Policy will be kept in an archive for you to view.
If you have any additional questions, please feel free to contact us any time at
