Ben Padnos
CEO

Some people have watched the Internet unfold. Others, like Ben Padnos, worked at the center of the storm creating brands and ultimately creating history. An Internet sales and marketing pioneer, Ben has nearly 10 years of online sales, strategy, marketing and business development experience, including more than four years in the Yahoo! (NASD: YHOO) organization. Prior to BetterPPC, Ben founded eCreditCards.com, a network of financial-services lead-generation websites (featuring such clients as JP Morgan Chase, Citi, American Express, and Discover Financial), and Coreflix, the Internet's only action sports entertainment DVD rental service. Coreflix was sold to Americana Publishing (OTC-BB: APBI) in April, 2004.
Ben was a member of Yahoo's strategic "think tank swat team", ValueLab, where he was involved in forging relationships with key Fortune 500 companies. Before joining ValueLab, Ben was a Manager in Yahoo's West Coast sales group and one of the company's top worldwide revenue producers, generating nearly $100 million in sales as Yahoo! grew from fewer than 200 people to more than 3,600.

After attending the University of Michigan, Ben headed to Southern California to become employee #2 and Director of Marketing at CD-ROM turned web media company, Carlsbad, California-based University Netcasting, Inc. (UNI). He successfully developed the marketing, advertising and sponsorship plans for UNI's launch of a new collegiate on-line sports network, FANSonly.com. This strategy was included in the company's business plan that secured nearly $5mm in venture funding, and the company was later acquired by Boston-based Student Advantage, which went public in 1999. Today FANSonly is known as CollegeSports.com and is the #1 website specifically devoted to college sports.