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If you're an individual advertiser or company with limited testing
needs, BetterPPC AdTest is ideal for you. This web-based product is
designed to seamlessly connect and manage your creative copy-testing through your Google™ AdWords™ account.
BetterPPC AdTest includes the following features:
- Copy-testing and optimization for search engine marketing ads
Automatically test combinations of elements (headline, description
lines) within an search engine marketing (SEM) ad. The automated
service makes your life easier and saves you money.
- Recommendations of variables and values to test
We use these best practices to develop an effective test
plan for your online advertising our interface steps you through the process in an easy to use online interface.
- Experimental design and creative generation
BetterPPC's unique methodology allows us to test many different combinations of
variables and values using only a subset of those values. We apply this
methodology to every test we run in order to guarantee the most effective
and efficient results. Every test creative is compared against a control creative to judge its
effectiveness.
- Integrated tracking and reporting
BetterPPC AdTest's reporting tool allows you to view up-to-the-minute,
easy-to-understand statistics for a large number of metrics.
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