We do whatever it takes to make your campaign a success

Landing page creation - Your service includes modern custom designed landing pages, coded in the latest AMP HTML protocol for fast loading speed and high conversion rate.

Landing page hosting on our blazing fast AWS server - We host your landing pages for you on high performance mobile optimized Amazon web services. The best in the world.

Split-Testing & Conversion Rate Optimization - We continuously optimize and improve your landing page through split testing. Month after month your conversion rate improves.

Unlimited access to senior strategists - Enjoy close contact with high level strategists with years of experience. You’ll never talk to a junior person.

Fast and Easy Tracking Setup - You don’t have to worry about putting the pieces together (CRM, phone tracking, analytics, PPC tracking). We have an experienced team that will smoothly implement the whole process for you.

Add Our Expertise to Your Existing Team - Integration with your company's marketing team, attend meetings, assist with coordination of your overall marketing efforts. With Better PPC, you get high level experienced professionals added to your marketing team.

Beyond the Basics - We go above and beyond PPC to help your marketing any way we can: CRO, phone sales consulting, we’ll even go over your phone logs with you.

Quality Assurance Monitoring - We call and quality check phone lines and wait times, etc.

Google Analytics Setup - We establish a custom Google Analytics data flow to enhance visibility into multi-channel performance.

Whatever It Takes – It’s All Included

Landing Pages Included

Landing pages with compelling design and persuasive copy.

Split Testing Included

Continuous split-testing of landing page elements drive long term performance gains that squeeze more results from each dollar spent.

Super Fast Hosting Included

Super fast hosting that drives higher conversion rates, particularly important on mobile devices.


Co-developed with Frederick Vallaeys, from the Google team that created the quality score algorithm and founder of PPC automation platform OPTMYZR.

CRO Included

Conversion rate optimization consulting improves performance for your whole website. Leverage our experience to improve your conversion rate quickly.

SPARC Optimized for Quality

Our proprietary 'SPARC process' provides you with:
qualified leads that convert,
warm callers that convert, &
shoppers that buy more.

Call Tracking

Go beyond ordinary call tracking by following the caller from initial contact through to the final sale.

Call Generation

Need phone calls?
We have years of experience at generating high quality calls.

Leveraging CRM Data

Use your valuable CRM data to bring higher quality leads that move down your CRM pipeline and become sales.

Large Accounts Require Specialists

Large accounts behave very differently. They require specific strategies & experience.

Large Account Focus Enables Stellar Service

We don’t work with small clients, we only partner with high-volume clients who can most benefit from our full-service, specialized approach.

Experience with Large Accounts

With over 78M in managed spend to date, we know how to run large accounts efficiently.

Accuracy at Scale

Automation for safe & efficient control of large budgets, always under the supervision of an experienced account manager. We call this Humane Automation.

Artificial Intelligence

Our focus on quality is the rocket fuel that ad platform AI’s need to shine and produce extraordinary results.

Continuous Improvement

Sit back and watch as your ad copy, landing page conversion rate, CTR, cost per call, & call quality improve month after month.

Experienced Account Managers

We’ll never hand your account off to a junior account manager. The same high-level strategist you speak with will manage your account.

Facebook Leads

Crack the FB Code for affordable leads. Get high quality leads from real people using cutting edge strategies you won’t find anywhere else.

All-Inclusive Service

Whatever it takes to make your campaign a success is included. Whether it is landing pages, split-testing, hosting, or something completely unique.

Large Account Data Optimization

Demographic, geographic, device type, lead quality - data that is too sparse to use on smaller accounts can yield substantial gains in large accounts.

Google Analytics Data Analysis

Identify your best customers and find more like them. Boost performance of AdWords, Bing & Facebook Ads.

A few client stories where we went above and beyond.

Hand coded landing pages to boost speed & conversion rates

One client was using Unbounce, a popular landing page hosting platform. We noticed that slow loading landing pages were hurting our conversion rate. No matter how much we tried, we could not improve page loading speed to an acceptable level, due to limitations of the Unbounce platform.

Our solution was to hand code the landing page ourselves in pure HTML to optimize it for speed, and to host the page on our own speed-optimized server. We were able to bring the page load time down from 9 seconds to 2 seconds, greatly improving the user experience and conversion rate.

During onboarding audit, we discover a competitor stealing calls

While onboarding a new client whose calls were on the decline, we decided to audit all of their online assets to troubleshoot the problem.

As part of our audit, we checked all their incoming phone numbers and discovered that about half of their Google Maps profiles had been hijacked: their competitor had edited the listings and replaced the phone numbers with their own.

Once discovered, the resolution was easy. We restored the phone numbers, secured the accounts with new passwords and established a preventive maintenance procedure to ensure it never happened again.

Split-testing to improve a call generation landing page

This particular client had PPC landing pages that were not performing well, so we did a series of split-tests to improve conversion rates and user experience.

The split-tests were done in a series of iterations to determine which page elements were most impactful at generating phone calls. In particular, we found that the phone operator picture and accompanying call to action had a significant effect on how many visitors picked up the phone.

After testing a series of variations we improved the landing page conversion rates from 6% to over 10% of visitors. This represents a more than 67% improvement in conversion rates, which was a major benefit for this client.

Still not convinced? See what sets us apart

Scientific Keyword Evaluation – Our Formula to Success

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