Our mission is to make advertising on the internet better and easier through the application of data,
statistics, management tools, experience, and technology.

Our first product, BetterPPC™ combines an extremely powerful, complex patent pending process with an easy-to-use interface that immediately makes your advertising copy more effective. Currently effective with Google AdWords campaigns, BetterPPC will also soon be able to optimize Yahoo! search advertising as well as all other major pay per click advertising campaigns. We will also roll out solutions for other forms of advertising, including image ads.

Better, Inc. is powered by passionate people who want to make things better. We want to create cool products, but not at the expense of the individuals who use them. That means building solutions that empower the customer, make sense, and are very easy to use.

Our proprietary algorithms and patent pending testing process allow us to offer our customers incredibly sophisticated optimization techniques through easy-to-use web interfaces. Best of all, our methods work, and our pricing is within reach of even the smallest online advertisers.

Better, Inc.'s team is comprised of industry veterans with experience in venture-funded startups, Yahoo!, Edusoft, Apple Computer, and UCSD's CAIDA.